Samsung said in a statement it plans to integrate the San Jose-based company's AI platform, called Viv, into the Galaxy smartphones and expand voice-assistant services to home appliances and wearable technology devices. Technology firms are locked in an increasingly heated race to make AI good enough to let consumers interact with their devices more naturally, especially via voice. Alphabet's Google is widely considered to be the leader in AI, but others including Amazon.com, Apple and Microsoft have also launched their own offerings including voice-powered digital assistants. Samsung, the world's top smartphone maker, is also hoping to differentiate its devices, from phones to fridges, by incorporating AI.